Skills & Specialties

Here’s what I bring to the table—practical skills shaped by years of experience managing, improving, and untangling complex websites.

🧩 Product Ownership & Strategy

• Lead cross-functional teams of developers, designers, and stakeholders

• Translate business goals into actionable roadmaps and product backlogs

• Run Agile ceremonies, sprint planning, and backlog grooming

🎯 User Experience & Web Accessibility

• Deeply focused on usability and human-centered design

• Passionate about ADA compliance—accessibility isn’t optional, it’s essential

• Use tools like SiteImprove and user feedback to continuously improve UX

📊 Analytics, SEO & Tag Management

• Fully manage Google Tag Manager (GTM): tags, triggers, variables—you name it

• Build and maintain GA4 dashboards and clean event tracking frameworks

• Experienced in A/B testing platforms (Optimizely, Google Optimize)

• Strong grasp of technical SEO and how to structure content for both users and crawlers

🏗️ Web Infrastructure & CMS Migrations

• Led multiple CMS migrations and transitions (e.g., Oracle to Acoustic to AEM)

• Restructure sites based on user expectations, not internal silos

• Simplify navigation and reorganize page layouts for clarity and engagement

• Collaborate with devs to build scalable component libraries and templates

🧠 Collaboration & Communication

• Skilled at translating technical concepts for non-technical audiences—and vice versa

• Comfortable working with legal, compliance, and executive stakeholders

• Known for keeping things organized, honest, and human